Videos.
A curated archive of conference talks, podcast interviews, and keynotes on WordPress, SEO, open source, and building products on the web.
Keynote: Sustainable open source is the future
This is a WordCamp Europe 2024 keynote I gave with Juliet Reinders Folmer on the long-term sustainability of open source. Open source software has...
1 Video
Joost de Valk on Building Yoast SEO, Open Source Curiosity, and Life After The Plugin
I talk through the path from growing up in a small Dutch town to building one of the most-used WordPress plugins in the world. I share how a shared...
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Joost de Valk, CEO of Emilia Capital, on Open Source and Investing in the Future of the Web | E61
I talk through how Yoast SEO started, the reasoning behind our free versus premium model, and what led me and Marieke to start investing in the Wor...
Watch →Fixing WordPress’ Biggest Problem - Supply Chain Security | Karim Marucchi, Joost de Valk
I discuss the FAIR Package Manager project with Karim Marucchi, which we built in response to the supply chain security problems that became visibl...
Watch →Keynote: Rebuilding Trust: A FAIR Path Forward for WordPress and Open Source | Karim Marucchi & Joost de Valk
Karim Marucchi and I present the case for the FAIR Package Manager as a keynote at the Linux Foundation Open Source Summit. WordPress powers 40% of...
Watch →Karim Marucchi & Joost de Valk | Open Source Summit 2025
At Open Source Summit North America 2025, I discuss the FAIR Package Manager with Karim Marucchi. We explain what motivated the project: a major ho...
Watch →Panel Discussion “The Future of WordPress” with Francesca Marano, Joost de Valk and Sé Reed.
A Q&A panel on the future of WordPress where I discuss the FAIR Package Manager, contributor funding, and what governance should look like for a pr...
Watch →AI, SEO, and Automation: How to start marketing a new product category? Interview with Joost de Valk
I cover the cold start problem in marketing: how do you launch a new product into a category that doesn’t yet have a name, let alone an audience? D...
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AnyoneCanWP Hackathon Keynote by Joost de Valk from Yoast SEO and Emilia Capital
This is my opening keynote for the AnyoneCanWP hackathon, where I talk about where WordPress stands today and where I think the ecosystem is headin...
Watch →WPCoffeeTalk: Joost de Valk
I talk about the transition from running Yoast to investing through Emilia Capital, and what I am building now. I cover how I founded Yoast in 2010...
Watch →Joost de Valk on the Power of Raising Funds In Bootstrapping Ecosystems
I talk about why Yoast was bootstrapped and what I think we could have done differently if we had taken investment earlier. As an investor through...
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Joost de Valk (Yoast) on His Spectacular Business Fail + Lessons Learned
A short clip where I describe one of the worst bugs we shipped at Yoast. We had disabled WordPress attachment URLs to protect SEO, and in a release...
Watch →Mastering WordPress Product Branding with Joost de Valk | WP Product Talk
I talk about branding as a trust problem, not a design problem. When people buy a product, they are deciding whether they trust you, and your brand...
Watch →Joost de Valk on the impact of AI on Search Engine Optimization | Trusted Web Podcast S3E3
I discuss what the launch of ChatGPT and Bing's AI chat integration means for search, and why I think Bing's approach of sourcing its answers from...
Watch →Joost de Valk: How I Founded Yoast; The Ultimate Guide to SEO; The Threat of AI | E1000
I cover the full arc of building Yoast: why I combined my small plugins into one, the moment my wife Marieke made it clear I needed to actually run...
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Improve the environment. Start with your website!
Every WordPress site generates pages on demand, sends data across the internet, and renders in a browser. All of that uses electricity, and most we...
Watch →10 years of Yoast
This is my YoastCon 2019 opening talk, where I explain what "SEO for everyone" actually means to us. I walk through how SEO has evolved from a pure...
Watch →Why timestamping will be good for SEO
I talk with Sebastiaan van der Lans about why cryptographic timestamping of web content is a meaningful signal for search engines, and why I think...
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Eclipsing 33% of the Web (Joost de Valk, Yoast and WordPress)
I talk through the origin of the Yoast name, how the company started from SEO consulting, and how WordPress grew alongside the business. I cover wh...
Watch →Joost de Valk on improving the web, schema, and the CMS market
I share why I track CMS market share and what the trends show: a few platforms doing well while most others slowly disappear. I talk about schema m...
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Joost de Valk,Marieke van de Rakt: Growing a Multi-Million Dollar Business with a WordPress plugin
What started out as a hobby and a passion grew into a successful business. Joost de Valk built the WordPress SEO plugin mainly as a hobby. In his w...
Watch →Joost de Valk: Making sure your content is found – 2020 edition
10 years after presenting at WordCamp Bulgaria for the first time, Joost is back, presenting with the exact same topic, but wildly improved suggest...
Watch →The Brightest Minds Podcast Episode 2 | Joost de Valk of SEO Yoast
I share the history of how I got into SEO, starting as a consultant and blogger in 2004, and how that led to building Yoast SEO. I cover the early...
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Joost De Valk : WordPress SEO in 2019
A WordCamp Athens talk on what it takes to rank well in 2019. I cover the Yoast SEO mission, why democratizing publishing should also mean democrat...
Watch →Joost de Valk (Yoast): "Als wij willen groeien moet Wordpress groeien"
Website optimalisatie is belangrijk op het hedendaagse internet. Yoast helpt daarbij. Met software en cursussen. Oprichter Joost de Valk vertelt in...
Watch →Joost de Valk and Marieke van de Rakt: Thrive for the future – the business of open source
For an open source community to thrive, it’s important that valid business models surround it. In this talk Marieke and I will discuss why a busine...
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Interview with Joost De Valk
A short clip from a longer interview where I discuss the Yoast SEO traffic light system and why we built it the way we did. I explain our shift fro...
Watch →Joost de Valk: Technical SEO to grow your WordPress business
This talk is aimed at WordPress developers who build sites for clients. My argument is that a badly SEO’d project will never get you a satisfied cu...
Watch →SEO with Yoast for TYPO3 - Joost de Valk (Yoast) - Richard Haeser (MaxServ)
Richard Haeser and I present the state of the Yoast SEO for TYPO3 extension at TYPO3camp Venlo. I explain why we built a TYPO3 version of the plugi...
Watch →AWP Gutenberg Interview Series with Joost de Valk
I talk about how Yoast is preparing its plugins for the Gutenberg block editor ahead of its inclusion in WordPress 5.0. I describe the plugin persp...
Watch →SEO Secrets with Joost de Valk - WP Elevation WordPress Business Podcast - Episode 126
I talk through how Yoast SEO went from a hobby project to a company of nearly 120 people and 6.5 million installs. I describe what changed when the...
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Joost de Valk: WordPress and SEO in 2016
I walk through what good WordPress SEO looks like in 2016, from the perspective that "SEO is dead" is one of the most persistently wrong claims in...
Watch →Marieke van de Rakt & Joost de Valk: Beyond SEO – Copywriting for professionals
Marieke and I make the case that good content and good SEO are not in conflict, but that focusing too narrowly on SEO copywriting is its own trap....
Watch →Joost de Valk founder and CEO of Yoast SEO Plugin for WordPress - Search Talk Live
I cover my background in SEO and how I came to build Yoast, starting from an IT career and moving into consulting for large brands. I discuss the s...
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Joost de Valk: Holistic SEO
SEO had already moved well beyond technical tricks by 2015, and I give a talk here about what I call holistic SEO: the idea that ranking well requi...
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Joost de Valk: The Devastating Power of Defaults
Every plugin or theme developer who’s done a lot of development has learned that developing the backend often takes more time than developing the f...
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Joost de Valk: The Victory of the Commons
If you’re running a business based on open source software like WordPress, your business depends on the prosperity of that project. The demise of t...
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OMReport.com - Joost de Valk Part 1/2
An early interview from 2011 where I describe how I got into SEO and WordPress, and what the early Yoast plugin business looked like. I explain my...
Watch →OMReport.com - Joost de Valk Part 2/2
The second part of this 2011 interview covers the consulting side of my work at the time. I discuss the difference between doing SEO for large ente...
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Joost de Valk: Making sure your content is found
A video appearance by Joost de Valk: Joost de Valk: Making sure your content is found.
Watch →1 Video
WordPress SEO & Optimization Strategies
Joost De Valk's presentation on SEO and optimization strategies for your installation of WordPress. Check out the accompanyi...
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