Growing a multi-million dollar business, with a plugin

The WordPress ecosystem represents a massive opportunity for business growth. Joost de Valk and his wife Marieke built a significant enterprise by developing the Yoast SEO plugin, which became instrumental to their success within the WordPress community.

In their presentation, the couple discussed how they leveraged the WordPress plugin marketplace to develop a multimillion-dollar business. They shared lessons learned throughout their decade-long journey building alongside WordPress’s growth trajectory.

The talk, originally presented at WordCamp US in Philadelphia in 2020, covers their strategic approach to plugin development and business scaling within the WordPress ecosystem.